Pro SEO Audit Report Sample

Sample five-page SEO audit with competitor benchmark, gap analysis and suggested title, meta and H1 fixes.

Your Pages Audited: 5

Competitors Analysed: 1

Date: April 2, 2026

Tier: Pro

Executive Summary

This Pro-tier audit covers 5 pages on example.com and 1 competitors. Your average score is 81/100 (B). The competitive analysis reveals 5 gaps and 2 advantages. Below you'll find multi-page analysis, competitive benchmarking, gap analysis, and a comprehensive action plan.

Overall Scores

Your Average

www.squarespace.com

Performance Radar

Overlay comparison across key dimensions (0–100).

Competitive Benchmark

Metric	example.com	www.squarespace.com
Overall Score	84 /100	85 /100
Technical SEO	95 /100	95 /100
On-Page SEO	74 /100	76 /100
Performance	70 /100	70 /100
Response Time	430 ms	415 ms
Page Size	599 KB	605 KB
Word Count	1410	4048
Critical Issues	4	3
Warnings	5	6
Has Open Graph	0	0
Has Twitter Card	0	0
Has Canonical	1	1
Has Schema	1	1
Has Sitemap	1	1
Robots.txt	1	1
Lazy Loading	1	1

Gap Analysis – What Competitors Do Better

www.squarespace.com scores higher on "Overall Score" (85 vs 84)
www.squarespace.com scores higher on "On-Page SEO" (76 vs 74)
www.squarespace.com is faster/lighter on "Response Time" (415 vs 430)
www.squarespace.com scores higher on "Word Count" (4048 vs 1410)
www.squarespace.com is faster/lighter on "Critical Issues" (3 vs 4)

Competitive Advantages – Where You Lead

Your site is faster/lighter on "Page Size" (599 vs 605)
Your site is faster/lighter on "Warnings" (5 vs 6)

Your Pages – Checklist Heatmap

Check	/	/blog	/enterprise	/free-trial	/pricing
Canonical tag	PASS	PASS	PASS	PASS	PASS
Charset declaration	PASS	PASS	PASS	PASS	PASS
Commercial elements	WARN	PASS	WARN	PASS	PASS
Compression (gzip/br)	PASS	PASS	PASS	PASS	PASS
Content length (300+ words)	PASS	PASS	PASS	PASS	PASS
Estimated HTTP requests	FAIL	PASS	WARN	PASS	PASS
External CSS files	WARN	WARN	WARN	WARN	WARN
Favicon configured	PASS	PASS	PASS	PASS	PASS
H1 tag exists and unique	PASS	FAIL	PASS	PASS	PASS
H2 tags present	PASS	FAIL	PASS	PASS	PASS
HTML lang attribute	PASS	PASS	PASS	PASS	PASS
HTTPS enabled	PASS	PASS	PASS	PASS	PASS
Images have alt text	FAIL	PASS	FAIL	FAIL	FAIL
Images use lazy loading	PASS	PASS	WARN	WARN	WARN
Internal linking	PASS	PASS	PASS	WARN	PASS
Keyword consistency	FAIL	FAIL	WARN	PASS	WARN
Keywords in H1	FAIL	FAIL	WARN	WARN	FAIL
Keywords in title	WARN	WARN	WARN	PASS	PASS
Meta description exists	PASS	PASS	PASS	PASS	PASS
Meta description length	PASS	WARN	FAIL	FAIL	FAIL
Mobile responsive design	PASS	PASS	WARN	PASS	PASS
Mobile viewport meta	PASS	PASS	PASS	PASS	PASS
No empty/broken internal links	PASS	PASS	PASS	PASS	PASS
Open Graph tags	PASS	PASS	PASS	PASS	PASS
Outbound links	PASS	PASS	PASS	WARN	PASS
PWA & favicon assets	WARN	WARN	WARN	WARN	WARN
Page size	PASS	PASS	PASS	PASS	PASS
Server response time	PASS	FAIL	FAIL	PASS	FAIL
Social media links	PASS	PASS	PASS	FAIL	PASS
Structured data (JSON-LD / microdata)	PASS	PASS	PASS	PASS	PASS
Title length	WARN	FAIL	FAIL	FAIL	FAIL
Title tag exists	PASS	PASS	PASS	PASS	PASS
Twitter Card meta	PASS	PASS	PASS	PASS	PASS
robots.txt exists	PASS	PASS	PASS	PASS	PASS
sitemap.xml exists	PASS	PASS	PASS	PASS	PASS

Full Audit: /

Score: 84/100 (B)

Technical SEO

Check	Status	Value	Note	Help
HTTPS enabled	PASS	https://example.com		HTTPS encrypts data between the user and the site, prevents interception, and is required by modern browsers. Also affects Google ranking.
Mobile viewport meta	PASS	true		The viewport meta tag tells the browser how to adapt the page for mobile devices. Without it, the site may display incorrectly on smartphones.
Canonical tag	PASS	https://www.example.com/		The canonical tag tells search engines which version of a page is the authoritative one. Helps avoid duplicate content issues.
HTML lang attribute	PASS	en		The lang attribute specifies the page language, helping search engines interpret content correctly and improving screen-reader accessibility.
Charset declaration	PASS	true		UTF‑8 encoding ensures correct display of characters (Cyrillic, emojis). Missing charset can cause garbled text.
Compression (gzip/br)	PASS	br		Compression reduces file sizes, speeds up loading, and saves bandwidth. Always use gzip or Brotli.
robots.txt exists	PASS	Found (200)		The robots.txt file tells crawlers which pages to scan or skip. Recommended for all websites.
sitemap.xml exists	PASS	Found (200)		An XML sitemap helps search engines discover all pages, especially on large or complex sites.
Structured data (JSON-LD / microdata)	PASS	JSON-LD found		Structured data helps search engines understand content and can trigger rich snippets in results.
No empty/broken internal links	PASS	0	Good
PWA & favicon assets	WARN	Basic	Only favicon found – consider adding Apple touch icon and web app manifest	A full icon set (favicon, Apple touch icon) and web manifest improve mobile experience and enable PWA features.

On‑Page SEO

Check	Status	Value	Note	Help
Title tag exists	PASS	Shopify: The All-in-One Commerce Platform for Businesses - Shopify	66 chars	The title tag is one of the most important SEO elements. It appears in search results and affects click-through rates.
Title length	WARN	66 chars	Aim for 50‑60 characters	Optimal title length is 50‑60 characters. Too short fails to describe the page; too long gets truncated in search results.
Meta description exists	PASS	Try Shopify free and start a business or grow an existing one. Get more than ecommerce software with tools to manage every part of your business.		The meta description appears as the page snippet in search results. It affects CTR but not direct ranking.
Meta description length	PASS	145 chars	Good (120‑160 chars)	Ideal description length is 120‑160 characters. Too short is uninformative; too long gets cut off.
H1 tag exists and unique	PASS	1 H1 tag: "Be the nextbig thing"	Good	The H1 tag is the page's main heading. Search engines use it to understand the topic. Each page should have exactly one H1.
H2 tags present	PASS	4 H2 tags		H2 tags structure content, helping both search engines and users navigate the page. At least one H2 is recommended.
Images have alt text	FAIL	29/75 have alt	Add alt text to all images	The alt attribute describes images for search engines and accessibility (screen readers). Crucial for image SEO.
Images use lazy loading	PASS	67/75 lazy	Good	Lazy loading defers image loading until they enter the viewport, speeding up initial page render.
Open Graph tags	PASS	Title: "Shopify: The All-in-One Commerce Platform for Businesses - Shopify", Description: "Try Shopify free and start a business or grow an existing one. Get more than ecommerce software with tools to manage every part of your business.", Image: https://cdn.example.com/b/shopify-brochure2-assets/d617483c5e5cdd01ae8b4f2571c76f34.png?originalWidth=2400&originalHeight=1260		Open Graph tags control how the page looks when shared on social platforms (Facebook, Telegram, etc.).
Twitter Card meta	PASS	summary_large_image		Twitter Card determines how a link appears when shared on Twitter/X. Improves engagement and CTR.
Content length (300+ words)	PASS	1410 words	Good	Text content depth matters for ranking. Pages under 300 words are considered "thin" and may rank poorly.
Favicon configured	PASS	true		A favicon appears in browser tabs and bookmarks. While not an SEO factor, it improves user experience.
Commercial elements	WARN	2/4	Consider adding missing contact elements	Phone, address, contact form, and email increase trust and conversions. Especially important for local businesses.
Internal linking	PASS	271 internal links	Good internal navigation	Internal links help distribute page weight, improve navigation, and boost indexation.
Keyword consistency	FAIL	Top: english (106), shopify (40), español (14), com (13), store (12); Matches: T‑2/H1‑0/D‑2	Poor keyword consistency (27%) – top keywords missing in key elements	Keyword consistency between title, H1, description, and content improves search-engine relevance.
Keywords in title	WARN	2/5	Include more top keywords in title	Keywords in the title directly affect ranking for those queries. Place them at the beginning.
Keywords in H1	FAIL	0	Add top keywords to H1 heading	H1 is the second most important element after title. Keywords in H1 strengthen the page's topical signal.

Performance

Check	Status	Value	Note	Help
Server response time	PASS	430ms	Good	Server response time affects page load speed and user experience. Aim for under 500 ms.
Page size	PASS	0.59MB	Good (<3MB)	Page size impacts load time, especially on mobile networks. Ideally under 3 MB. Very small pages may lack sufficient content.
Estimated HTTP requests	FAIL	82	Too many - target ≤50	Each request (script, stylesheet, image) adds latency. Fewer requests mean faster rendering.
External CSS files	WARN	1	Consider inlining critical CSS or using `media` attributes	External CSS files can block rendering. Inline critical CSS or use the media attribute to defer non-critical styles.
Mobile responsive design	PASS	Yes	Viewport meta and media queries found	Responsive design ensures correct display across all devices. Affects mobile search ranking.

Social & External Links

Check	Status	Value	Note	Help
Social media links	PASS	5 platforms	Good social presence	Social media links increase engagement and can drive additional traffic. They show the company is active.
Outbound links	PASS	45	Good external referencing	Outbound links to authoritative sources increase content trustworthiness. But don't overdo it.

Full Audit: /blog

Score: 82/100 (B)

Technical SEO

Check	Status	Value	Note	Help
HTTPS enabled	PASS	https://www.example.com/blog		HTTPS encrypts data between the user and the site, prevents interception, and is required by modern browsers. Also affects Google ranking.
Mobile viewport meta	PASS	true		The viewport meta tag tells the browser how to adapt the page for mobile devices. Without it, the site may display incorrectly on smartphones.
Canonical tag	PASS	https://www.example.com/blog		The canonical tag tells search engines which version of a page is the authoritative one. Helps avoid duplicate content issues.
HTML lang attribute	PASS	en		The lang attribute specifies the page language, helping search engines interpret content correctly and improving screen-reader accessibility.
Charset declaration	PASS	true		UTF‑8 encoding ensures correct display of characters (Cyrillic, emojis). Missing charset can cause garbled text.
Compression (gzip/br)	PASS	br		Compression reduces file sizes, speeds up loading, and saves bandwidth. Always use gzip or Brotli.
robots.txt exists	PASS	Found (200)		The robots.txt file tells crawlers which pages to scan or skip. Recommended for all websites.
sitemap.xml exists	PASS	Found (200)		An XML sitemap helps search engines discover all pages, especially on large or complex sites.
Structured data (JSON-LD / microdata)	PASS	Microdata found		Structured data helps search engines understand content and can trigger rich snippets in results.
No empty/broken internal links	PASS	0	Good
PWA & favicon assets	WARN	Basic	Only favicon found – consider adding Apple touch icon and web app manifest	A full icon set (favicon, Apple touch icon) and web manifest improve mobile experience and enable PWA features.

On‑Page SEO

Check	Status	Value	Note	Help
Title tag exists	PASS	Ecommerce Marketing Blog - Ecommerce News, Online Store Tips and More - Shopify	79 chars	The title tag is one of the most important SEO elements. It appears in search results and affects click-through rates.
Title length	FAIL	79 chars	Too long	Optimal title length is 50‑60 characters. Too short fails to describe the page; too long gets truncated in search results.
Meta description exists	PASS	A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.		The meta description appears as the page snippet in search results. It affects CTR but not direct ranking.
Meta description length	WARN	111 chars	Aim for 120‑160 characters	Ideal description length is 120‑160 characters. Too short is uninformative; too long gets cut off.
H1 tag exists and unique	FAIL	0 H1 tags found	Missing H1 tag	The H1 tag is the page's main heading. Search engines use it to understand the topic. Each page should have exactly one H1.
H2 tags present	FAIL	0 H2 tags		H2 tags structure content, helping both search engines and users navigate the page. At least one H2 is recommended.
Images have alt text	PASS	29/29 have alt	All images have alt text	The alt attribute describes images for search engines and accessibility (screen readers). Crucial for image SEO.
Images use lazy loading	PASS	23/29 lazy	Good	Lazy loading defers image loading until they enter the viewport, speeding up initial page render.
Open Graph tags	PASS	Title: "Ecommerce Marketing Blog - Ecommerce News, Online Store Tips and More - Shopify", Description: "A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.", Image: https://cdn.example.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png		Open Graph tags control how the page looks when shared on social platforms (Facebook, Telegram, etc.).
Twitter Card meta	PASS	summary_large_image		Twitter Card determines how a link appears when shared on Twitter/X. Improves engagement and CTR.
Content length (300+ words)	PASS	1104 words	Good	Text content depth matters for ranking. Pages under 300 words are considered "thin" and may rank poorly.
Favicon configured	PASS	true		A favicon appears in browser tabs and bookmarks. While not an SEO factor, it improves user experience.
Commercial elements	PASS	3/4	Good contact & conversion elements	Phone, address, contact form, and email increase trust and conversions. Especially important for local businesses.
Internal linking	PASS	249 internal links	Good internal navigation	Internal links help distribute page weight, improve navigation, and boost indexation.
Keyword consistency	FAIL	Top: english (36), shopify (24), start (16), founder (13), free (12); Matches: T‑1/H1‑0/D‑1	Poor keyword consistency (13%) – top keywords missing in key elements	Keyword consistency between title, H1, description, and content improves search-engine relevance.
Keywords in title	WARN	1/5	Include more top keywords in title	Keywords in the title directly affect ranking for those queries. Place them at the beginning.
Keywords in H1	FAIL	No H1	Add an H1 tag with relevant keywords	H1 is the second most important element after title. Keywords in H1 strengthen the page's topical signal.

Performance

Check	Status	Value	Note	Help
Server response time	FAIL	1314ms	Slow - target <500ms	Server response time affects page load speed and user experience. Aim for under 500 ms.
Page size	PASS	0.53MB	Good (<3MB)	Page size impacts load time, especially on mobile networks. Ideally under 3 MB. Very small pages may lack sufficient content.
Estimated HTTP requests	PASS	35	Good (≤50)	Each request (script, stylesheet, image) adds latency. Fewer requests mean faster rendering.
External CSS files	WARN	1	Consider inlining critical CSS or using `media` attributes	External CSS files can block rendering. Inline critical CSS or use the media attribute to defer non-critical styles.
Mobile responsive design	PASS	Yes	Viewport meta and media queries found	Responsive design ensures correct display across all devices. Affects mobile search ranking.

Social & External Links

Check	Status	Value	Note	Help
Social media links	PASS	5 platforms	Good social presence	Social media links increase engagement and can drive additional traffic. They show the company is active.
Outbound links	PASS	24	Good external referencing	Outbound links to authoritative sources increase content trustworthiness. But don't overdo it.

Full Audit: /enterprise

Score: 79/100 (C)

Technical SEO

Check	Status	Value	Note	Help
HTTPS enabled	PASS	https://www.example.com/enterprise		HTTPS encrypts data between the user and the site, prevents interception, and is required by modern browsers. Also affects Google ranking.
Mobile viewport meta	PASS	true		The viewport meta tag tells the browser how to adapt the page for mobile devices. Without it, the site may display incorrectly on smartphones.
Canonical tag	PASS	https://www.example.com/enterprise		The canonical tag tells search engines which version of a page is the authoritative one. Helps avoid duplicate content issues.
HTML lang attribute	PASS	en		The lang attribute specifies the page language, helping search engines interpret content correctly and improving screen-reader accessibility.
Charset declaration	PASS	true		UTF‑8 encoding ensures correct display of characters (Cyrillic, emojis). Missing charset can cause garbled text.
Compression (gzip/br)	PASS	br		Compression reduces file sizes, speeds up loading, and saves bandwidth. Always use gzip or Brotli.
robots.txt exists	PASS	Found (200)		The robots.txt file tells crawlers which pages to scan or skip. Recommended for all websites.
sitemap.xml exists	PASS	Found (200)		An XML sitemap helps search engines discover all pages, especially on large or complex sites.
Structured data (JSON-LD / microdata)	PASS	Microdata found		Structured data helps search engines understand content and can trigger rich snippets in results.
No empty/broken internal links	PASS	0	Good
PWA & favicon assets	WARN	Basic	Only favicon found – consider adding Apple touch icon and web app manifest	A full icon set (favicon, Apple touch icon) and web manifest improve mobile experience and enable PWA features.

On‑Page SEO

Check	Status	Value	Note	Help
Title tag exists	PASS	Shopify for enterprise - Shopify	32 chars	The title tag is one of the most important SEO elements. It appears in search results and affects click-through rates.
Title length	FAIL	32 chars	Too short	Optimal title length is 50‑60 characters. Too short fails to describe the page; too long gets truncated in search results.
Meta description exists	PASS	Unlock unprecedented growth on the platform that keeps enterprises ahead.		The meta description appears as the page snippet in search results. It affects CTR but not direct ranking.
Meta description length	FAIL	73 chars	Too short	Ideal description length is 120‑160 characters. Too short is uninformative; too long gets cut off.
H1 tag exists and unique	PASS	1 H1 tag: "Shopify for enterprise"	Good	The H1 tag is the page's main heading. Search engines use it to understand the topic. Each page should have exactly one H1.
H2 tags present	PASS	36 H2 tags		H2 tags structure content, helping both search engines and users navigate the page. At least one H2 is recommended.
Images have alt text	FAIL	41/53 have alt	Add alt text to all images	The alt attribute describes images for search engines and accessibility (screen readers). Crucial for image SEO.
Images use lazy loading	WARN	6/53 lazy	Consider adding lazy loading to more images	Lazy loading defers image loading until they enter the viewport, speeding up initial page render.
Open Graph tags	PASS	Title: "Shopify for enterprise", Description: "Unlock unprecedented growth on the platform that keeps enterprises ahead.", Image: https://cdn.example.com/b/shopify-brochure2-assets/79c5cfa7a5e7d59d67b8b80fbaeab106.png		Open Graph tags control how the page looks when shared on social platforms (Facebook, Telegram, etc.).
Twitter Card meta	PASS	summary_large_image		Twitter Card determines how a link appears when shared on Twitter/X. Improves engagement and CTR.
Content length (300+ words)	PASS	1770 words	Good	Text content depth matters for ranking. Pages under 300 words are considered "thin" and may rank poorly.
Favicon configured	PASS	true		A favicon appears in browser tabs and bookmarks. While not an SEO factor, it improves user experience.
Commercial elements	WARN	2/4	Consider adding missing contact elements	Phone, address, contact form, and email increase trust and conversions. Especially important for local businesses.
Internal linking	PASS	271 internal links	Good internal navigation	Internal links help distribute page weight, improve navigation, and boost indexation.
Keyword consistency	WARN	Top: english (108), shopify (55), commerce (29), enterprise (18), platform (17); Matches: T‑2/H1‑2/D‑2	Moderate keyword consistency (40%) – consider better alignment	Keyword consistency between title, H1, description, and content improves search-engine relevance.
Keywords in title	WARN	2/5	Include more top keywords in title	Keywords in the title directly affect ranking for those queries. Place them at the beginning.
Keywords in H1	WARN	2/5	Include more top keywords in H1	H1 is the second most important element after title. Keywords in H1 strengthen the page's topical signal.

Performance

Check	Status	Value	Note	Help
Server response time	FAIL	1086ms	Slow - target <500ms	Server response time affects page load speed and user experience. Aim for under 500 ms.
Page size	PASS	0.82MB	Good (<3MB)	Page size impacts load time, especially on mobile networks. Ideally under 3 MB. Very small pages may lack sufficient content.
Estimated HTTP requests	WARN	59	Aim for ≤50	Each request (script, stylesheet, image) adds latency. Fewer requests mean faster rendering.
External CSS files	WARN	1	Consider inlining critical CSS or using `media` attributes	External CSS files can block rendering. Inline critical CSS or use the media attribute to defer non-critical styles.
Mobile responsive design	WARN	Partial	Viewport meta present but no media queries detected	Responsive design ensures correct display across all devices. Affects mobile search ranking.

Social & External Links

Check	Status	Value	Note	Help
Social media links	PASS	5 platforms	Good social presence	Social media links increase engagement and can drive additional traffic. They show the company is active.
Outbound links	PASS	27	Good external referencing	Outbound links to authoritative sources increase content trustworthiness. But don't overdo it.

Full Audit: /free-trial

Score: 77/100 (C)

Technical SEO

Check	Status	Value	Note	Help
HTTPS enabled	PASS	https://www.example.com/free-trial		HTTPS encrypts data between the user and the site, prevents interception, and is required by modern browsers. Also affects Google ranking.
Mobile viewport meta	PASS	true		The viewport meta tag tells the browser how to adapt the page for mobile devices. Without it, the site may display incorrectly on smartphones.
Canonical tag	PASS	https://www.example.com/free-trial		The canonical tag tells search engines which version of a page is the authoritative one. Helps avoid duplicate content issues.
HTML lang attribute	PASS	en		The lang attribute specifies the page language, helping search engines interpret content correctly and improving screen-reader accessibility.
Charset declaration	PASS	true		UTF‑8 encoding ensures correct display of characters (Cyrillic, emojis). Missing charset can cause garbled text.
Compression (gzip/br)	PASS	gzip		Compression reduces file sizes, speeds up loading, and saves bandwidth. Always use gzip or Brotli.
robots.txt exists	PASS	Found (200)		The robots.txt file tells crawlers which pages to scan or skip. Recommended for all websites.
sitemap.xml exists	PASS	Found (200)		An XML sitemap helps search engines discover all pages, especially on large or complex sites.
Structured data (JSON-LD / microdata)	PASS	Microdata found		Structured data helps search engines understand content and can trigger rich snippets in results.
No empty/broken internal links	PASS	0	Good
PWA & favicon assets	WARN	Basic	Only favicon found – consider adding Apple touch icon and web app manifest	A full icon set (favicon, Apple touch icon) and web manifest improve mobile experience and enable PWA features.

On‑Page SEO

Check	Status	Value	Note	Help
Title tag exists	PASS	Create your online store today with Shopify	43 chars	The title tag is one of the most important SEO elements. It appears in search results and affects click-through rates.
Title length	FAIL	43 chars	Too short	Optimal title length is 50‑60 characters. Too short fails to describe the page; too long gets truncated in search results.
Meta description exists	PASS	Shopify is an easy to use online store builder trusted by millions of businesses worldwide. Fully customizable store design with a secure shopping cart. Start your 3-day free trial today.		The meta description appears as the page snippet in search results. It affects CTR but not direct ranking.
Meta description length	FAIL	187 chars	Too long	Ideal description length is 120‑160 characters. Too short is uninformative; too long gets cut off.
H1 tag exists and unique	PASS	1 H1 tag: "Your business starts with Shopify"	Good	The H1 tag is the page's main heading. Search engines use it to understand the topic. Each page should have exactly one H1.
H2 tags present	PASS	6 H2 tags		H2 tags structure content, helping both search engines and users navigate the page. At least one H2 is recommended.
Images have alt text	FAIL	16/23 have alt	Add alt text to all images	The alt attribute describes images for search engines and accessibility (screen readers). Crucial for image SEO.
Images use lazy loading	WARN	7/23 lazy	Consider adding lazy loading to more images	Lazy loading defers image loading until they enter the viewport, speeding up initial page render.
Open Graph tags	PASS	Title: "Create your online store today with Shopify", Description: "Shopify is an easy to use online store builder trusted by millions of businesses worldwide. Fully customizable store design with a secure shopping cart. Start your 3-day free trial today.", Image: https://cdn.example.com/b/shopify-brochure2-assets/b8f3b30329636d8317148e3ca169a9c8.jpg		Open Graph tags control how the page looks when shared on social platforms (Facebook, Telegram, etc.).
Twitter Card meta	PASS	summary_large_image		Twitter Card determines how a link appears when shared on Twitter/X. Improves engagement and CTR.
Content length (300+ words)	PASS	486 words	Good	Text content depth matters for ranking. Pages under 300 words are considered "thin" and may rank poorly.
Favicon configured	PASS	true		A favicon appears in browser tabs and bookmarks. While not an SEO factor, it improves user experience.
Commercial elements	PASS	3/4	Good contact & conversion elements	Phone, address, contact form, and email increase trust and conversions. Especially important for local businesses.
Internal linking	WARN	2 internal links	Add more internal links for SEO and user navigation	Internal links help distribute page weight, improve navigation, and boost indexation.
Keyword consistency	PASS	Top: shopify (21), store (7), business (5), online (4), credits (4); Matches: T‑3/H1‑2/D‑4	Good keyword consistency (60%)	Keyword consistency between title, H1, description, and content improves search-engine relevance.
Keywords in title	PASS	3/5	Good keyword coverage in title	Keywords in the title directly affect ranking for those queries. Place them at the beginning.
Keywords in H1	WARN	2/5	Include more top keywords in H1	H1 is the second most important element after title. Keywords in H1 strengthen the page's topical signal.

Performance

Check	Status	Value	Note	Help
Server response time	PASS	301ms	Good	Server response time affects page load speed and user experience. Aim for under 500 ms.
Page size	PASS	0.41MB	Good (<3MB)	Page size impacts load time, especially on mobile networks. Ideally under 3 MB. Very small pages may lack sufficient content.
Estimated HTTP requests	PASS	29	Good (≤50)	Each request (script, stylesheet, image) adds latency. Fewer requests mean faster rendering.
External CSS files	WARN	1	Consider inlining critical CSS or using `media` attributes	External CSS files can block rendering. Inline critical CSS or use the media attribute to defer non-critical styles.
Mobile responsive design	PASS	Yes	Viewport meta and media queries found	Responsive design ensures correct display across all devices. Affects mobile search ranking.

Social & External Links

Check	Status	Value	Note	Help
Social media links	FAIL	None	Add links to social media profiles	Social media links increase engagement and can drive additional traffic. They show the company is active.
Outbound links	WARN	1	Consider adding more relevant outbound links	Outbound links to authoritative sources increase content trustworthiness. But don't overdo it.

Full Audit: /pricing

Score: 84/100 (B)

Technical SEO

Check	Status	Value	Note	Help
HTTPS enabled	PASS	https://www.example.com/pricing		HTTPS encrypts data between the user and the site, prevents interception, and is required by modern browsers. Also affects Google ranking.
Mobile viewport meta	PASS	true		The viewport meta tag tells the browser how to adapt the page for mobile devices. Without it, the site may display incorrectly on smartphones.
Canonical tag	PASS	https://www.example.com/pricing		The canonical tag tells search engines which version of a page is the authoritative one. Helps avoid duplicate content issues.
HTML lang attribute	PASS	en		The lang attribute specifies the page language, helping search engines interpret content correctly and improving screen-reader accessibility.
Charset declaration	PASS	true		UTF‑8 encoding ensures correct display of characters (Cyrillic, emojis). Missing charset can cause garbled text.
Compression (gzip/br)	PASS	br		Compression reduces file sizes, speeds up loading, and saves bandwidth. Always use gzip or Brotli.
robots.txt exists	PASS	Found (200)		The robots.txt file tells crawlers which pages to scan or skip. Recommended for all websites.
sitemap.xml exists	PASS	Found (200)		An XML sitemap helps search engines discover all pages, especially on large or complex sites.
Structured data (JSON-LD / microdata)	PASS	Microdata found		Structured data helps search engines understand content and can trigger rich snippets in results.
No empty/broken internal links	PASS	0	Good
PWA & favicon assets	WARN	Basic	Only favicon found – consider adding Apple touch icon and web app manifest	A full icon set (favicon, Apple touch icon) and web manifest improve mobile experience and enable PWA features.

On‑Page SEO

Check	Status	Value	Note	Help
Title tag exists	PASS	Shopify Pricing - Setup and Open Your Online Store Today – Free Trial - Shopify	79 chars	The title tag is one of the most important SEO elements. It appears in search results and affects click-through rates.
Title length	FAIL	79 chars	Too long	Optimal title length is 50‑60 characters. Too short fails to describe the page; too long gets truncated in search results.
Meta description exists	PASS	Set up your store, pick a plan later. Try Shopify free for 3 days, no credit card required.		The meta description appears as the page snippet in search results. It affects CTR but not direct ranking.
Meta description length	FAIL	91 chars	Too short	Ideal description length is 120‑160 characters. Too short is uninformative; too long gets cut off.
H1 tag exists and unique	PASS	1 H1 tag: "Plans & pricing"	Good	The H1 tag is the page's main heading. Search engines use it to understand the topic. Each page should have exactly one H1.
H2 tags present	PASS	11 H2 tags		H2 tags structure content, helping both search engines and users navigate the page. At least one H2 is recommended.
Images have alt text	FAIL	18/23 have alt	Add alt text to all images	The alt attribute describes images for search engines and accessibility (screen readers). Crucial for image SEO.
Images use lazy loading	WARN	3/23 lazy	Consider adding lazy loading to more images	Lazy loading defers image loading until they enter the viewport, speeding up initial page render.
Open Graph tags	PASS	Title: "Shopify Pricing - Setup and Open Your Online Store Today – Free Trial", Description: "Set up your store, pick a plan later. Try Shopify free for 3 days, no credit card required.", Image: https://cdn.example.com/b/shopify-brochure2-assets/ad99387e77223a56caca1c7b18e31970.png		Open Graph tags control how the page looks when shared on social platforms (Facebook, Telegram, etc.).
Twitter Card meta	PASS	summary_large_image		Twitter Card determines how a link appears when shared on Twitter/X. Improves engagement and CTR.
Content length (300+ words)	PASS	2438 words	Good	Text content depth matters for ranking. Pages under 300 words are considered "thin" and may rank poorly.
Favicon configured	PASS	true		A favicon appears in browser tabs and bookmarks. While not an SEO factor, it improves user experience.
Commercial elements	PASS	3/4	Good contact & conversion elements	Phone, address, contact form, and email increase trust and conversions. Especially important for local businesses.
Internal linking	PASS	257 internal links	Good internal navigation	Internal links help distribute page weight, improve navigation, and boost indexation.
Keyword consistency	WARN	Top: english (108), shopify (63), free (37), start (28), trial (22); Matches: T‑3/H1‑0/D‑2	Moderate keyword consistency (33%) – consider better alignment	Keyword consistency between title, H1, description, and content improves search-engine relevance.
Keywords in title	PASS	3/5	Good keyword coverage in title	Keywords in the title directly affect ranking for those queries. Place them at the beginning.
Keywords in H1	FAIL	0	Add top keywords to H1 heading	H1 is the second most important element after title. Keywords in H1 strengthen the page's topical signal.

Performance

Check	Status	Value	Note	Help
Server response time	FAIL	3183ms	Slow - target <500ms	Server response time affects page load speed and user experience. Aim for under 500 ms.
Page size	PASS	0.76MB	Good (<3MB)	Page size impacts load time, especially on mobile networks. Ideally under 3 MB. Very small pages may lack sufficient content.
Estimated HTTP requests	PASS	30	Good (≤50)	Each request (script, stylesheet, image) adds latency. Fewer requests mean faster rendering.
External CSS files	WARN	2	Consider inlining critical CSS or using `media` attributes	External CSS files can block rendering. Inline critical CSS or use the media attribute to defer non-critical styles.
Mobile responsive design	PASS	Yes	Viewport meta and media queries found	Responsive design ensures correct display across all devices. Affects mobile search ranking.

Social & External Links

Check	Status	Value	Note	Help
Social media links	PASS	5 platforms	Good social presence	Social media links increase engagement and can drive additional traffic. They show the company is active.
Outbound links	PASS	29	Good external referencing	Outbound links to authoritative sources increase content trustworthiness. But don't overdo it.

AI-Ready Meta Tag Suggestions

Copy-paste ready Title and Meta Description suggestions for pages with issues.

/blog

H1: Missing H1 heading

Every page should have exactly one H1 tag containing the main topic.

#	Suggested Value
1	<h1>Ecommerce Marketing Blog - Ecommerce News, Online Store Tips and More - Shopify</h1>

Core Web Vitals (via PageSpeed Insights)

/

Metric	Value	Score	Status
LCP (Largest Contentful Paint)	N/A	—/100	N/A
CLS (Cumulative Layout Shift)	N/A	—/100	N/A
FID (First Input Delay)	N/A	—/100	N/A
FCP (First Contentful Paint)	N/A	—/100	N/A
TBT (Total Blocking Time)	N/A	—/100	N/A
TTFB (Time to First Byte)	N/A	—/100	N/A

/blog

Metric	Value	Score	Status
LCP (Largest Contentful Paint)	N/A	—/100	N/A
CLS (Cumulative Layout Shift)	N/A	—/100	N/A
FID (First Input Delay)	N/A	—/100	N/A
FCP (First Contentful Paint)	N/A	—/100	N/A
TBT (Total Blocking Time)	N/A	—/100	N/A
TTFB (Time to First Byte)	N/A	—/100	N/A

/enterprise

Metric	Value	Score	Status
LCP (Largest Contentful Paint)	N/A	—/100	N/A
CLS (Cumulative Layout Shift)	N/A	—/100	N/A
FID (First Input Delay)	N/A	—/100	N/A
FCP (First Contentful Paint)	N/A	—/100	N/A
TBT (Total Blocking Time)	N/A	—/100	N/A
TTFB (Time to First Byte)	N/A	—/100	N/A

/free-trial

Metric	Value	Score	Status
LCP (Largest Contentful Paint)	N/A	—/100	N/A
CLS (Cumulative Layout Shift)	N/A	—/100	N/A
FID (First Input Delay)	N/A	—/100	N/A
FCP (First Contentful Paint)	N/A	—/100	N/A
TBT (Total Blocking Time)	N/A	—/100	N/A
TTFB (Time to First Byte)	N/A	—/100	N/A

/pricing

Metric	Value	Score	Status
LCP (Largest Contentful Paint)	N/A	—/100	N/A
CLS (Cumulative Layout Shift)	N/A	—/100	N/A
FID (First Input Delay)	N/A	—/100	N/A
FCP (First Contentful Paint)	N/A	—/100	N/A
TBT (Total Blocking Time)	N/A	—/100	N/A
TTFB (Time to First Byte)	N/A	—/100	N/A

Security & Trust Audit

/

Header / Check	Status	Value	Note
HSTS (Strict-Transport-Security)	PASS	max-age=15552000; includeSubDomains; preload	Prevents downgrade attacks
Content-Security-Policy (CSP)	FAIL	Missing	Recommended for production sites
X-Frame-Options	FAIL	Missing	Recommended for production sites
X-Content-Type-Options	PASS	nosniff	Prevents MIME-type sniffing
Referrer-Policy	FAIL	Missing	Recommended for production sites
Permissions-Policy	FAIL	Missing	Recommended for production sites
X-XSS-Protection	FAIL	Missing	Recommended for production sites
HTTPS enforced	PASS	HTTPS	Protocol is secure
Secure cookie flags	WARN	Not detected	Add Secure; SameSite flags to cookies

/blog

Header / Check	Status	Value	Note
HSTS (Strict-Transport-Security)	PASS	max-age=15552000; includeSubDomains; preload	Prevents downgrade attacks
Content-Security-Policy (CSP)	FAIL	Missing	Recommended for production sites
X-Frame-Options	FAIL	Missing	Recommended for production sites
X-Content-Type-Options	PASS	nosniff	Prevents MIME-type sniffing
Referrer-Policy	FAIL	Missing	Recommended for production sites
Permissions-Policy	FAIL	Missing	Recommended for production sites
X-XSS-Protection	FAIL	Missing	Recommended for production sites
HTTPS enforced	PASS	HTTPS	Protocol is secure
Secure cookie flags	WARN	Not detected	Add Secure; SameSite flags to cookies

/enterprise

Header / Check	Status	Value	Note
HSTS (Strict-Transport-Security)	PASS	max-age=15552000; includeSubDomains; preload	Prevents downgrade attacks
Content-Security-Policy (CSP)	FAIL	Missing	Recommended for production sites
X-Frame-Options	FAIL	Missing	Recommended for production sites
X-Content-Type-Options	PASS	nosniff	Prevents MIME-type sniffing
Referrer-Policy	FAIL	Missing	Recommended for production sites
Permissions-Policy	FAIL	Missing	Recommended for production sites
X-XSS-Protection	FAIL	Missing	Recommended for production sites
HTTPS enforced	PASS	HTTPS	Protocol is secure
Secure cookie flags	WARN	Not detected	Add Secure; SameSite flags to cookies

/free-trial

Header / Check	Status	Value	Note
HSTS (Strict-Transport-Security)	PASS	max-age=15552000; includeSubDomains; preload	Prevents downgrade attacks
Content-Security-Policy (CSP)	FAIL	Missing	Recommended for production sites
X-Frame-Options	FAIL	Missing	Recommended for production sites
X-Content-Type-Options	PASS	nosniff	Prevents MIME-type sniffing
Referrer-Policy	FAIL	Missing	Recommended for production sites
Permissions-Policy	FAIL	Missing	Recommended for production sites
X-XSS-Protection	FAIL	Missing	Recommended for production sites
HTTPS enforced	PASS	HTTPS	Protocol is secure
Secure cookie flags	WARN	Not detected	Add Secure; SameSite flags to cookies

/pricing

Header / Check	Status	Value	Note
HSTS (Strict-Transport-Security)	PASS	max-age=15552000; includeSubDomains; preload	Prevents downgrade attacks
Content-Security-Policy (CSP)	FAIL	Missing	Recommended for production sites
X-Frame-Options	FAIL	Missing	Recommended for production sites
X-Content-Type-Options	PASS	nosniff	Prevents MIME-type sniffing
Referrer-Policy	FAIL	Missing	Recommended for production sites
Permissions-Policy	FAIL	Missing	Recommended for production sites
X-XSS-Protection	FAIL	Missing	Recommended for production sites
HTTPS enforced	PASS	HTTPS	Protocol is secure
Secure cookie flags	PASS	Detected	Good

Pro Action Plan

Images have alt text — fails on 4/5 pages (highest priority)
Title length — fails on 4/5 pages (highest priority)
Keywords in H1 — fails on 3/5 pages (highest priority)
Server response time — fails on 3/5 pages (highest priority)
Meta description length — fails on 3/5 pages (highest priority)
Keyword consistency — fails on 2/5 pages (highest priority)
Estimated HTTP requests — fails on 1/5 pages (highest priority)
H1 tag exists and unique — fails on 1/5 pages (highest priority)
H2 tags present — fails on 1/5 pages (highest priority)
Social media links — fails on 1/5 pages (highest priority)
Close competitive gaps: Address 5 areas where competitors outperform you